
Musicians often face challenges when turning their passion into a sustainable career. A good business coach helps create a clear strategy that avoids common pitfalls and sets the path toward success.
DR. ROD’S ESI MODEL & COACHING SERVICE
EVALUATE
Taking a step back to evaluate is essential for uncovering opportunities and setting the stage for success. Asking What?, Why?, and How? during this first step helps clarify your goals and shape a strategy you can put into action.
STRATEGIZE
Without a clear strategy, progress can stall or fall apart. A well-defined plan provides focus, direction, and a roadmap for action. It outlines the activities, commitments, communication, and accountability needed to move your goals forward.
IMPLEMENT
The final step is putting your evaluation and strategy into action to achieve your goals. Implementation is where plans become reality, driving the outcomes you set out to accomplish.
BENEFITS OF COACHING
GAIN CLARITY ON YOUR PURPOSE
IDENTIFY BLIND SPOTS
& OVERCOME OBSTACLES
BECOME A LEADER
IDENTIFY KEY METRICS
& OUTCOMES
GROW AS A LEADER
DESIGN A PLAN
& MAKE CONNECTIONS
GROW YOUR BUSINESS
PLAN FOR ONGOING
IMPROVEMENT & SUCCESS




COACHING SERVICES
If you’re looking to grow your career but aren’t sure how to put your ideas into motion, one-on-one coaching can help. We will talk through your goals, identify opportunities, and outline clear next steps. The focus is on creating a plan you can realistically follow, tailored to your strengths, style, and vision for your music career.
Privacy and confidentially is guaranteed. All client interactions are completely confidential and will never be shared.
Music Career Strategy
Artist Branding & Promotion
Social Media Strategy
Business & Strategic Planning
Project Budgeting
Fundraising & Grant Writing
Networking & Industry Relations
Production Planning
Creative Direction & Content Development